Zelf is a neobank targeting Gen Z to bring money in their messengers with AI-powered voice control over the most of financial operations.

ZELF provides financial services accessible through instant messenger applications.

ZELF was founded in 2017 by Elliot Goykhman. The company is headquartered in Riga, Riga, Latvia.


ZELF's proprietary messenger banking technology has passed tech and security certification of large banks and has been successfully used in several commercial white-label licensing deals prior to being deployed at ZELF.


ZELF works seamlessly in Facebook Messenger, WhatsApp, Viber, LINE, Telegram and WeChat (soon Discord, Skype and Google Hangouts). Users get full control over their money from the messenger of their choice.


ZELF has raised $2M in a pre-Seed funding on Feb 25, 2021. The round was led by 3VC, with Seed X and Hard Yaka also contributing. The round also attracted individual investors including Yair Goldfinger, co-founder of ICQ and others.



  • Year founded: 2017
  • Funding Info: $2M over 1 Round (Funding Type: pre Seed- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Riga
  • State: Riga
  • Country: Latvia
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