WHOOP is a human performance company that provides a membership for 24/7 coaching to improve performance.
WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP was founded in 2012 by Will Ahmed and is headquartered in Boston, Massachusetts.
The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers.
WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel.
WHOOP is backed by Foundry Group, Two Sigma Ventures, Accomplice, UAE71 Capital, Thursday Ventures, Promus Ventures, Silicon Valley Bank and others. The company raised $55M from a latest "Series D" financing on Nov 12, 2019. This new round brings WHOOP's total funding to $104.8M to date.