Whatfix is a SaaS based platform which provides in-app guidance and performance support for web applications and software products.

Whatfix helps companies to create interactive walkthroughs that appear within web applications.

Whatfix was founded in 2013 by Khadim Batti and Vara Kumar. The company is headquartered iin San Jose, California and Bangalore, Karnataka.


Whatfix's platform provides product adoption, user onboarding, employee training, self-service support and performance support for companies using enterprise web applications. The platform allows SaaS application users to create interactive walkthroughs, or in-app guidance flows, that can lead users through a task on the application.


Whatfix works with the most popular software packages — including Salesforce, MS Dynamics, Oracle’s CRM platform, ServiceNow, SuccessFactors, SharePoint, Workday.


Whatfix has over 500 global customers including The Netherlands Red Cross, Experian, Sentry Financial Services, Cardinal Health Canada, BMC Software Inc., and Bausch & Lomb.


Whatfix is backed by Sequoia Capital India, SoftBank’s Vision Fund 2, Dragoneer Investment Group, Cisco Investments, Eight Roads Ventures, F-Prime Capital, and others. The company raised $90M in Series D round on Jun 08, 2021. This brings Whatfix's total funding to $139.2M to date. The new round valued the company at $600M post-money.



  • Year founded: 2013
  • Funding Info: $139.2M over 5 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: Valued at $600M as of June 08, 2021
  • City/Town: San Jose
  • State: California
  • Country: United States
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