Whatfix is a SaaS based platform which provides in-app guidance and performance support for web applications and software products.

Whatfix helps companies to create interactive walkthroughs that appear within web applications.

Whatfix was founded in 2013 by Khadim Batti and Vara Kumar. The company is headquartered iin San Jose, California and Bangalore, Karnataka.


Whatfix's platform provides product adoption, user onboarding, employee training, self-service support and performance support for companies using enterprise web applications. The platform allows SaaS application users to create interactive walkthroughs, or in-app guidance flows, that can lead users through a task on the application.


Whatfix has been instrumental in shaping the digital adoption solutions (DAS) category by innovating products aimed at democratizing adoption and efficient use of software products.


Whatfix is backed by Sequoia Capital India, Cisco Investments, Eight Roads Ventures, Helion Venture Partners, F-Prime Capital and others. The company raised $32M in a Series C round on Feb 19, 2020. This brings Whatfix's total funding to $49.2M to date.



  • Year founded: 2013
  • Funding Info: $49.2M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: San Jose
  • State: California
  • Country: United States
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