Wealthfront is an automated investment service firm that builds and manages personalized, globally-diversified investment portfolios. It provides data-driven, actionable recommendations to improve net-of-fee, after-tax, risk-adjusted returns.
Wealthfront’s vision is to optimize and automate our clients' finances exclusively through software. They've engineered a platform that delivers highly personalized advice and services including investment management, financial planning, and personal banking.
Wealthfront was founded in 2008 by Andy Rachleff and Dan Carroll. The company is headqurtered in Palo Alto, California.
Wealthfront employees enable it's clients to achieve their financial goals by developing sophisticated algorithms and investment strategies, intuitive user experiences and scalable infrastructure to continuously deploy mission-critical code.
Wealthfront launched a partnership with the state of Nevada to launch a 529 tax-advantaged college savings plan. In the previous year, Nevada passed approval on a new tax credit for employers who provide fund matching to employees participating in 529 savings programs.
Wealthfront is backed by Benchmark Capital, DAG Ventures, Index Ventures, The Social+Capital Partnership and individuals, including Marc Andreessen, Ben Horowitz and Jeff Jordan. The company has raised a total of $204.5M in funding to date. Wealthfront has $20B assets under management as of Sep 2019.