WayRay is a leading developer of holographic AR technologies for connected cars. It offers True Augmented Reality to turn your daily commute into quality time.

WayRay develops holographic materials and optical systems, it's in-house R&D center and prototyping facilities create holographic optical systems, complex mechanics, electronics, and software.

WayRay was founded in 2012 by Vitaly Ponomarev. The company is headquartered in Lausanne, Vaud, Switzerland with offices in United States, China, Hong Kong, Germany, and Russia.

WayRay has morphed from a tiny startup into a bold manufacturer of holographic optical systems, hardware, and software. Today, it creates holographic AR solutions for everyone who believes that autonomous mobility is just around the corner: from automakers and auto parts retailers to electronics stores, software developers, and gadgeteer next door.

WayRay is backed by top companies including Alibaba Group, Hyundai Motor Company, Porsche and others.


WayRay’s achievements has been covered by various media: in 2013, Business Insider magazine listed WayRay among the 11 Hottest Startups in Northern Europe; in 2017, Wired magazine included WayRay in the Top 10 Startups Racing to Remake The Auto Industry. Later in 2018, VentureBeat named the company one of “7 promising tech startups shaking up the auto industry.”


WayRay has also received many awards and accolades, in March 2013, the company was named Best Startup at Seedstars World Moscow, part of the Swiss group Seedstars. In October 2013, WayRay took the prize at the Intel Global Challenge, UC Berkeley, California, and the following month got shortlisted as a finalist at Slush, a startup competition in Helsinki, Finland. In November 2017, at the LA Auto Show, WayRay was selected as the grand prize winner of the 2017 Top Ten Automotive Startups Competition.



  • Year founded: 2012
  • Funding Info: $108M in 3 Funding Rounds (Last Funding Type: Series C)
  • Yearly Revenue: $10M-$20M (2018)
  • Employee Size: 51-200
  • Business Valuation: Valued at $500M as of Sep 18, 2018
  • City/Town: Lausanne
  • State: Vaud
  • Country: Switzerland
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