wappier is an Intelligent Revenue Management platform for apps and businesses. It is introducing to the world Intelligent Revenue Management, optimization technology that transforms the way app developers and marketers maximize consumer revenue by using powerful AI that goes beyond typical marketing automation.

wappier is the world leader in Intelligent Revenue Management and Optimization for the $139 Billion mobile application in-app purchase market.

wappier was founded in 2015 by Alex Moukas. The company is headquartered in New York, New York, with an office in Athens, Greece.

wappier's technology enables mobile app developers to maximize the Lifetime Value of their customers and through machine learning and predictive analytics.

wappier's technology is utilizing dynamic and international pricing, real-time bundling of in-app purchases, next best action recommendations and automated, personalized loyalty and retention programs and it is based on machine learning and deep data pooling.


wappier's machine learning-based data visualization, loyalty automation, and revenue optimization solutions enable enterprises to leverage descriptive analytics to review the past, predictive analytics to forecast the future, and prescriptive analytics to affect future behavior with personalized next best action recommendations. By analyzing more than 2 billion data facts per day, wappier tracks, models, predicts, and influences each consumer’s behavior in real-time.


wappier has raised $4M from its single Seed round on Nov 13, 2019. The funding was led by Counterview Capital, along with some funds from private and institutional investors.



  • Year founded: 2015
  • Funding Info: $4M over 1 Round (Funding Type: Seed- Series Unknown)
  • Yearly Revenue: $2M-$5M (2019)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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