Visible Measures

Visible Measures is a provider of independent third party measurement solutions for Internet video publishers and advertisers.

Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media.

Visible Measures was founded in 2005 by Brian Shin and is based in Boston, Massachusetts.

Visible Measures enables brands to compete for consumer engagement by maximizing their share of attention relative to media spend in video content advertising; and collects and analyzes video performance data from major brands across new content advertisement campaigns launched every month. 

Visible Measures's data management platform stores large scale user-level data used to produce custom audience segments for targeting content advertising. The company works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestle, VivaKi and Conde Nast.


Visible Measures was acquired by AcuityAds on Mar 10, 2017 for a $10M. The company operates as a subsidiary of AcuityAds US Inc, since it's acquisition. 



  • Year founded: 2005
  • Funding Info: $71.8M in 9 funding rounds (Last funding type: Debt Financing)- Visible Measures was acquired by AcuityAds US Inc. on Mar 10, 2017
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: Acquired for a $10M
  • City/Town: Boston
  • State: Massachusetts
  • Country: United States
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