VideoAmp is a software and data company connecting the disparate systems across traditional TV, streaming and digital media to create a convergent TV ecosystem.

VideoAmp'software solutions enable marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. 

VideoAmp was founded in 2014 by Ross McCray and Dave Gullo. The company is headquartered in Los Angeles, with offices in New York, San Francisco, Chicago, and the Netherlands.


VideoAmp builds software and data solutions that power a three-way value exchange between publishers producing content, audiences engaging with it across channels and advertisers seeking to connect with those audiences.


VideoAmp is the world's first integrated TV operating system for the convergence of the linear TV and digital video advertising ecosystems. Their software and data solution enables advertisers to plan, buy, and measure the success of de-duplicated and precisely targeted campaigns that reach linear TV, VOD, OTT, and digital audiences.


VideoAmp partners with the leading providers of marketing cloud & DMP platforms, TV workflow, as well as premium inventory, SSP, ad serving and measurement solutions.


VideoAmp is backed by The Raine Group, Capital IP, RTL Group, Anthem Venture Partners, Simon Equity Partners, Ankona Capital Partners and others. The company raised $75M in new financing, including a $50M in Debt and $25M in Equity round on May 18, 2021. This brings VideoAmp's total funding to $181.6M to date.



  • Year founded: 2014
  • Funding Info: $181.6M over 5 Rounds (Latest Funding Type: Debt Financing)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Unknown
  • City/Town: Los Angeles
  • State: California
  • Country: United States
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