Verto Analytics

Verto Analytics is a media measurement company that provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

Verto Analytics' behavioral analytics platform helps brands and companies get a holistic view of consumers, including their behavior, along with demographics, lifestyles, attitudes, and interests.

Verto Analytics was founded in 2013 by Hannu Verkasalo. The company is headquartered in Helsinki, Helsinki, Finland, with offices in London, New York and San Francisco, California.


Verto Analytics owns and operates single-source, passively metered panels in different countries; these panels measure behavioral changes over time across all media, second by second. The company's Data Lab is an epicenter of intellectual exchange, innovative growth, and design.


Verto’s behavioral research platform equips market researchers with deep, passive meter data solutions and the application of triggered surveys on top of the panel. Brands, publishers, and researchers leverage Verto’s services to benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty.


Verto Analytics is backed by Conor Venture Partners, Open Ocean Capital, Finnish Industry Investment, OP Bank Finland, Saastopankki Bank Fund and others. The company raised $16M in a latest financing on Jan 21, 2020. This brings Verto's total funding to $64.3M to date.



  • Year founded: 2013
  • Funding Info: $64.3M over 5 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Helsinki
  • State: Helsinki
  • Country: Finland
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