Tamara is a fintech buy now pay later (BNPL) startup that allows consumers to buy a product and pay for it in instalments.
Tamara’s mission is to empower people in their daily lives and revolutionize how they shop, pay and bank.
Tamara was founded in 2020 by Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain. The company is headquartered in Riyadh, with offices in the UAE, Egypt, Kuwait, Bahrain, Germany and Vietnam.
Tamara is at the forefront of a new generation of payment solutions. The company’s flagship Buy Now Pay Later platform lets shoppers split their payments online and in-store with no interest and no hidden fees.
Tamara acts as a commerce enabler for over 15,000 partner merchants who are offering products and services online and in-store. These partners include regional and global brands such as SHEIN, IKEA, Jarir, Noon and H&M as well as local small and medium businesses.
Tamara has onboarded 6 million customers since its launch two and a half years ago across Saudi Arabia, its home market, followed by neighbouring GCC countries UAE, Kuwait and Bahrain.
Tamara is backed by Sanabil Investments, Coatue, Goldman Sachs, Checkout.com, Shurooq Partners, Endeavor Catalyst, and others. The company raised $150M in a debt financing round on Mar 16, 2023. This brings Tamara's total funding to $365.6M to date.