Upsie is an insurtech startup that develops a mobile application that helps consumers buy extended warranties of consumer durables and electronic goods.

Upsie reinvents the warranty experience, so you can protect the products you love at prices you can afford.

Upsie was was founded in 2015 by Clarence Bethea. The company is based in Minneapolis, Minnesota.


Upsie provides warranties to protect thousands of devices, including smartphones, appliances, and gaming consoles, Anyone can purchase product warranties on the Upsie website or mobile app, where warranty information is stored and can be accessed.


Upsie customers can purchase a warranty online when it is convenient for them. They have up to 120 days to purchase smartphone protection, 11 months to purchase appliance, TV and fitness equipment protection, and up to 60 days for other consumer electronics.


Upsie is backed by True Ventures, Concrete Rose VC, Avanta Ventures, Kapor Capital, Samsung Next, Massive, Backstage Capital and others. The company raised $18.2M in Series A round on May 13, 2021. This brings Upsie's total funding to $26.4M to date.



  • Year founded: 2015
  • Funding Info: $26.4M over 5 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Minneapolis
  • State: Minnesota
  • Country: United States
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