unybrands is a new integrated platform for e-commerce businesses looking to scale their operations on and off Amazon.

unybrands is on a mission to shape the next generation of e-commerce.

unybrands was founded in 2020 by Ulrich Kratz, Eugen Miropolski and Christian Harnischfeger. The company is headquartered in Miami, Florida.

unybrands acquires e-commerce businesses that operate on and off AMZ as they reach their maximum scale without further external resources.

unybrands integrates the acquired e-commerce businesses into a shared set of resources, optimizes the business operations and economics, and expands to new product lines and geographies.


unybrands provides attractive and flexible exit opportunities for successful entrepreneurs, including cash-upfront deals as well as long-term partnerships for sellers who wish to stay involved. Specializing in 8 key categories (personal care, pet care, household products, juvenile & baby, sports & fitness, garden & outdoor, lifestyle & arts and supplements).


unybrands has raised $25M in a Seed funding round on Feb 17, 2021. Backers included Nordstar, DIA Management, Nathan Blecharczyk of Airbnb, 166 2nd Financial Services, Day One Ventures and others.



  • Year founded: 2020
  • Funding Info: $25M over 1 Round (Funding Type: Seed- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Miami
  • State: Florida
  • Country: United States
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