TruTag Technologies is a leading security and technology solution provider serving businesses and governments around the world. The company creates microscopic, edible barcodes to authenticate medications, food, vaping pods and other products.

TruTag is dedicated to the development of precision-fabricated nano-porous silica for a variety of applications and security solutions, including product identity for pharmaceutical and nutraceutical companies; secure labels and documents; and precision drug delivery systems for biotech companies.

TruTag was founded in 2011 by Michael O’Neill & Peter M. O. Wong. The company is headquartered in Emeryville, California, with manufacturing facilities in Hawaii, engineering offices in California, and business development offices in Florida, Massachusetts, and the United Kingdom.

TruTag has devoted our energy and expertise to developing a one-of-a-kind security and technology solution for businesses and governments around the world.

TruTag’s technology platform expertise also includes advanced hyperspectral imaging solutions, which can be applied to a broad array of market applications from medical diagnostics to machine vision.


TrugTag's award-winning authentication technology platform uses microscopic particles that serve as covert "edible bar codes."​ These microtags contain a spectral code chosen from a vast library that are associated with a secure database containing extensive product information.


TruTag is backed by Pangaea Ventures and Happiness Capital, along with other venture and angel investors. The company raised $7.5M from a "Series C" financing on Oct 17, 2019. This latest round brings TrugTag's total funding to $25M to date.


TruTag Technologies is a WORLD ECONOMIC FORUM TECHNOLOGY PIONEER, an honor awarded to some of the world’s most innovative and influential technology companies. Its hyperspectral imager has been awarded the prestigious SPIE PRISM AWARD, an optics and photonics awards program that has been bestowed by SPIE. They have also won a GOLD EDISON AWARD in material science, were named the HEALTH AND SAFETY PRODUCT OF THE YEAR by Packaging and Converting Intelligence Magazine.



  • Year founded: 2011
  • Funding Info: $25M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: $5M-$10M (2018)
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Emeryville
  • State: California
  • Country: United States
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