Tricolor is a Community Development Financial Institution (CDFI) and mission-driven company which sells and finances high quality, certified used motor vehicles through its premium brands.

Tricolor utilizes advanced data analytics and technology to advance financial inclusion to a highly underserved Hispanic market and offer responsible, affordable, credit-building loans to individuals with no or limited credit history.

Tricolor was founded in 2007 and is headquartered in Dallas, Texas. Tricolor, together with its affiliates, Ganas and Ganas Ya, under the Ganas Holdings umbrella operate thirty-five retail dealerships across twelve markets in Texas and California, as well as an operational center in Guadalajara, Mexico.


Tricolor’s proven and proprietary credit decisioning engine demonstrates its advanced analytical competency and serves as the foundation for a new direct lending model for subprime customers. Its AI-powered segmentation model assesses unique, nontraditional attributes for no credit and low-income consumers in order to assess intent and ability to repay.


Tricolor and Ganas has served 50,000 customers and disbursed nearly $1B in affordable auto loans by using its proprietary model to segment risk. Tricolor truly understands the importance of delivering the best possible customer experience which is one of the core guiding principles that has helped Tricolor stay at the top of its industry.


Tricolor has raised $30M preferred equity investment from a global institutional investor, on Feb 06, 2020. The new funding will be used to meet demand and accelerate growth for proven approach to responsibly meeting needs of underserved Hispanics.



  • Year founded: 2007
  • Funding Info: $30M over 1 Round (Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Dallas
  • State: Texas
  • Country: United States
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