Traitify is a visual-based personality assessment SaaS platform that unlocks the potential of psychology and big data through a visual-based personality assessment that is quick, accurate, and accessible to businesses and entrepreneurial developers.

Traitify has created a platform for companies to easily collect personality data from candidates and employees--faster and more candidate-friendly than ever before--then make data-driven hiring decisions and give value back to their people.

Traitify was founded in 2011 by Dan Sines and Josh Spears. The company is headquartered in Baltimore, Maryland.


Traitify’s platform includes the fastest talent assessments in the world--multiple image-based behavioral assessments that are scientifically-validated and take 90 seconds to 2 minutes to complete on a mobile device and have 95% or greater completion rates.


Traitify works with CEOs, CFOs, Heads of HR/Talent, Employment Brand, Recruitment Marketing and Ops teams. The company's current customers include more than 200 organizations in a range of industries.


Traitify is backed by JMI Equity, TCP Venture Capital and others. The company raised $12M in a Series B round on May 14, 2020. This brings Traitify's total funding to $22.2M to date.



  • Year founded: 2011
  • Funding Info: $22.2M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Baltimore
  • State: Maryland
  • Country: United States
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