Tonal is the most advanced strength and personal training platform that combines proprietary digital weight, artificial intelligence, and expert-led coaching.

Tonal enables people to lead healthier lives by providing them with the equipment, technology, and guidance to effectively reach their fitness goals.

Tonal was founded in 2015 by Aly Orady. The company is headquartered in San Francisco, California.


Tonal has been transforming the fitness industry with intelligent features including adaptive digital weight that learns from the user for a more personalized, full-body workout. Tonal leverages A.I. to dynamically adjust the weights for each exercise in real-time for your most effective workout.


Tonal offers more than three thousand coach-led, on demand and live workouts across a number of fitness categories including strength training, cardio, yoga, HIIT, mobility, pilates, barre and more.


Tonal is trusted by hundreds of professional athletes and sports franchises for its ability to take their strength and performance to the next level, many of which turned to Tonal as a solution for their training needs during quarantine.


Tonal is backed by Dragoneer,L Catterton, Cobalt Capital, Amazon Alexa Fund, THVC, Kindred Ventures, Sapphire Ventures, Shasta Ventures, Mayfield, Evolution Media, and others. The company raised $130M in a new round on Apr 10, 2023. This brings Tonal's total funding to $580M to date. The latest round sees company's valuation dropped significantly in between $550M and $600M. Tonal was previously valued at $1.6B in $250M Series E raised in Mar 2021.



  • Year founded: 2015
  • Funding Info: $580M over 5 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: Valued between $550M-$600M as of Apr 10, 2023
  • City/Town: San Francisco
  • State: California
  • Country: United States
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