Supergreat is a community of passionate beauty fans discovering products, sharing routines, and shopping exclusive drops from today’s best brands.
Supergreat makes it fun for beauty enthusiasts to discuss and create video reviews, share their beauty routines, and discover new products from people they relate to.
Supergreat was founded in 2018 by Tyler Faux and Dan Blackman. The company is headquartered in New York.
Supergreat promotes authentic user generated content from beauty enthusiasts who are excited to share their own routines and favorite products for people they relate to.
Supergreat offers consumers and brands access to genuine interactions, a space where beauty products and routines are the center of every conversation, and a community where everyone is an expert on the products they love and use daily.
Supergreat's community has created 250,000 videos featuring 40,000 products. It hosts regular product drops and sales, and takes a percentage of sales that are generated by the app.
Supergreat is backed by Benchmark, Thrive Capital, TQ Ventures, Shrug Capital, and others. The company raised $10M in Series A round on Jul 13, 2021. This brings Supergreat's total funding to $19M to date.