, formerly known as Self Point, is the leading digital transformation partner for retailers and wholesalers of all sizes, providing immersive and enriching experiences across digital touchpoints inside and outside the store. is changing the way the world shops through Customer First Commerce and building frictionless shopping experiences. was founded in Israel in 2014. The company is headquartered in Brooklyn, New York and Tel Aviv, Israel. provides all grocers, from smaller local retailers to national chains with hundreds of branches, with the tools to build and manage their own catalogue of inventory and leverage advanced fulfilment methods to propel online business and meet growing consumer needs.'s existing flagship offerings, which include an eCommerce solution seamlessly integrated with grocers' POS systems, and's Picker-App, which customizes and maps in-store grocery fulfillment.'s digital commerce engine combined with Artificial Intelligence, omnichannel marketing tools and delivery logistics software, elevates customer experience and loyalty and results in increased sales and profit. is backed by Kli Capital, Meitav Dash, Mizrahi Tefahot, Mayer Gniwisch and others. The company raised $21M in an extended Series A round on Mar 16, 2021. This brings's total funding to $28.5M to date.



  • Year founded: 2014
  • Funding Info: $28.5M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Tel Aviv
  • State: Tel Aviv
  • Country: Israel
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