Standard Cognition

Standard Cognition implants its AI-powered computer vision platform that enables the autonomous checkout process, in brick-and-mortar stores.

Standard Cognition' artificial intelligence platform allows buyers to grab what they want without having to go to a cashier.

Standard Cognition was founed in 2017 by Jordan Fisher, Michael Suswal, David Valdman, John Novak, Brandon Ogle, Daniel Fischetti, & TJ Lutz. The company has it's headquartered based in San Francisco, California.

Standard Cognition empowers consumers to shop and pay without waiting in line, scanning or stopping to check out. Available to any retailer, the solution helps reduce labor costs, improve the customer experience, and improve profit margins. It also helps small-size retailers to compete with larger chains and online offerings.

Standard Cognition improves everyone’s retail shopping experience by deploying modern deep learning techniques. They make shopping a seamless, magical and much more human interaction, by getting rid of slow, cumbersome checkout lines.


Standard Cognition is backed by leading investors including CRV, EQT Ventures, Y Combinator, & Draper Associates among others. The company raised $35M in it's latest funding of a "Series B" round on Jul 25, 2019. This brings Standard Cognition's total funding to $86.1M to-date. The latest financing pushes Standard Cognition's valuation to $535M.



  • Year founded: 2017
  • Funding Info: $86.1M in 4 Funding Rounds (Last Funding Type: Series B)
  • Yearly Revenue: $10M-$20M (2018)
  • Employee Size: 51-200
  • Business Valuation: Valued at $535M as of Jul 25, 2019
  • City/Town: San Francisco
  • State: California
  • Country: United States
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