SquadLocker is a leading provider of online tools and services. The company is disrupting the hyper-local, intensely fragmented athletic apparel market.

SquadLocker provides innovative online tools which make it easier for coaches and league administrators to manage athletic apparel purchasing for teams.

SquadLocker was founded in 2011 by Gary Goldberg. The company is headquartered in Warwick, Rhode Island.


SquadLocker manages the entire process from instant online store creation to free graphic artwork assistance as well as decoration and production and fulfillment, all from its wholly-owned facility. As a result, SquadLocker makes it easier for league organizers to manage youth programs and for coaches to spend more time mentoring and inspiring young athletes.


The TeamLocker™ application provides brands such as Under Armour®, Adidas® and Nike®. The online experience is self-service, immediate, easy-to-launch and free for youth athletic programs.


SquadLocker is backed by ABS Capital Partners, Causeway Media Partners, Jim Lombardi and others. The company raised $20M in a Series C round on Feb 25, 2020. This brings SquadLocker's total funding to $38.2M to date.



  • Year founded: 2011
  • Funding Info: $38.2M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Warwick
  • State: Rhode Island
  • Country: United States
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