Sokowatch is a B2B e-commerce startup which connects informal retailers directly to local and multinational suppliers.

Sokowatch is transforming communities across Africa by revolutionizing access to essential goods and services.

Sokowatch was founded in 2013 and is headquartered in Nairobi, Nairobi, Kenya, with offices in Dar es Salaam Dar es Salaam, Tanzania and Magerwa, Kigali Kigali, RW.

Sokowatch offers retailers an app to order products from its partner suppliers and maintains a fleet of vehicles, primarily three-wheel tuk tuks, for delivery.

Sokowatch enables informal retailers to order products at anytime via SMS or mobile app, and receive free same-day delivery to their store. This makes it easier for shopkeepers to source goods and helps manufacturers ensure that their products are consistently available to consumers.

Sokowatch's systems track real-time sales and orders across thousands of stores. Leveraging historic purchasing data, Sokowatch evaluates retailers to provide them with access to credit and other financial services typically not available to informal businesses.

Sokowatch now serves over 15,000 small retailers across its operating areas while claiming to save merchants up to 20 percent on supply-chain costs.


Sokowatch is backed by Quona Capital, Amplo, Breyer Capital, Vertex Ventures, Timon Capital andothers. The company raised $14M in a Series A round on Feb 24, 2020. This brings Sokowatch's total funding to $16.5M to date.



  • Year founded: 2013
  • Funding Info: $16.5M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Nairobi
  • State: Nairobi
  • Country: Kenya
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