Snowplow Analytics

Snowplow is a best-in-class data collection platform built for Data Teams.

Snowplow's mission is to empower data teams to build a strategic data capability that delivers high-quality, complete, and relevant data across the business.

Snowplow was founded in 2012 by Alex Dean and Yali Sassoon. The company is headquartered in London, United Kingdom.

Snowplow gives teams complete flexibility and control over how behavioral data is collected, structured, processed, modeled and stored.

Snowplow lets you track, contextualize, validate and model your customers' behavior across your entire digital estate. Your behavioral data is available in real-time and is delivered to your data warehouse of choice, to power a wide range of use cases, from analytics and reporting to data products and machine-learning.

The Snowplow product is distributed as 'private SaaS', running in your own cloud environment (AWS and/or Google Cloud) and giving you complete ownership and control of your data.

Snowplow has over 150 customers across a broad range of sectors and geographies, including Strava, The Economist, Weebly, Hudl, Auto Trader, Omio and Secret Escapes; as a Commercial Open-Source Software (COSS) company, Snowplow also has tens of thousands of open-source users.


Snowplow is backed by Atlantic Bridge and MMC Ventures. The company raised $10M in Series A2 round on Jan 12, 2021. This brings Snowplow's total funding to $15.2M to date.



  • Year founded: 2012
  • Funding Info: $15.2M over 2 Rounds (Latest Funding Type: Series A2)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: London
  • State: London
  • Country: United Kingdom
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