Smarter Sorting

Smarter Sorting is a purpose-driven company committed to increasing sustainable options for unsold or damaged products.

Smarter Sorting is committed to reducing waste and creating a more sustainable future by maximizing the value of consumer products.

Smarter Sorting was founded in 2015 by Chris Ripley & Charlie Vallely and is based in Austin, Texas.

Smarter Sorting’s vision is to work with partners across the supply chain to wield the power of big data to help solve the product packaging crisis, to advance green chemistry and end the testing of cosmetics on animals -- while providing significant ROI to every partner. 

Smarter Sorting is the first technology company to create and centralize consumer product regulatory classifications, product data management, and supply chain communication into a single platform. The company envisions an economic future where data is used to cut waste and increase efficiency across supply chains.


Smarter Sorting's classification engine lives at the Point of Reversal™ (PoR), where reverse logistics meets retail waste management. Bringing big data and machine learning to retail makes organizations more sustainable, compliant, and able to find value where none previously existed.


Smarter Sorting is backed by US Ecology, RTP Ventures, McCune Capital. Niagara Business & Innovation Fund among others. The company raised $17M in its latest "Series A" financing on Sep 20 2019. This brings Smarter Sorting's total funding to $31.6M to date.



  • Year founded: 2015
  • Funding Info: $31.6M over 4 Rounds of Funding (Last Funding Type: Series A)
  • Yearly Revenue: $2M-$5M (2018)
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Austin
  • State: Texas
  • Country: United States
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