SIMULATE is a nutrition technology startup behind plant-based chicken nuggets brand NUGGS.

SIMULATE's mission is to accelerate the world’s transition to sustainable nutrition.

SIMULATE was founded in 2018 by Ben Pasternak. The company is headquartered in New York, New York.


SIMULATE utilizes a finely-engineered nugget technology and an advanced soy protein to produce a cholesterol-free product that contains 25% more protein and 40% less fat than traditional chicken nuggets.


SIMULATE’s first product, NUGGS, is a chicken nugget simulation made from plant inputs. Since NUGGS launched in the Summer of 2019, NUGGS has evolved into the fastest-growing chicken nugget on the planet.


SIMULATE is backed by Alexis Ohanian via Seven Seven Six, McCain Foods, Lerer Hippeau (via BN), AgFunder, Rainfall Ventures, Maven Ventures, NOMO Ventures, and others. The company raised $50M in Series B round on Jun 08, 2021. This brings SIMULATE's total funding to $65.2M to date.



  • Year founded: 2018
  • Funding Info: $65.2M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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