SimpliField is a B2B SaaS product mastering field intelligence. It's the only platform that orchestrates and automates a retail-excellence process and serves as the connective tissue between stores, field teams and HQ.

SimpliField empowers companies to connect with their field team, create smarter execution processes and improve their performance with more predictive decisions from anywhere, in real time.

SimpliField was founded in 2013 by Benjamin Zenou, Georges Plancke and Jonathan Attal. The company is headquartered in Paris, France, with an office in New York.

SimpliField tears down silos between services and make sure everyone is on board and aligned to reach the level of excellence expected by customers.

SimpliField's easy-to-use, mobile-first platform helps leaders in sales, operations, and brand management work seamlessly with their field teams to drive flawless operational execution across many stores and locations.


SimpliField makes it simple for over 120 clients in over 30 countries, including leading retailers and major brands like LVMH, L'Oreal, Estée Lauder, Samsung and Sony- to deliver exceptional in-store customer experiences at scale through a mobile-first retail performance platform that combines in-depth analytics with an easy-to-use collaboration tool set.


SimpliField is backed by Five Elms Capital, Cap Horn, Runa Capital and others. The company raised $11M in a Series A financing on Jan 12, 2020. This new round brings SimpliField's total funding to $15.5M to date.



  • Year founded: 2013
  • Funding Info: $15.5M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Paris
  • State: Paris
  • Country: France
Related businesses