SimilarWeb

SimilarWeb is a digital market intelligence platform that provides web analytics services for businesses.

SimilarWeb's mission is to give you global multi-device market intelligence to understand, track and grow your digital market share.

SimilarWeb was founded in 2007 by Or Offer in Tel Aviv, Israel. The company is headquartered in New York, with offices in Israel, Europe and Asia.

SimilarWeb offers its customers information on their clients' and competitors' website traffic volumes, referral sources which include keyword analysis and demographics, and website "stickiness", as well as other features.

SimilarWeb's AI-based platform that lets sites and apps track and understand traffic not just on their own sites, but those of its competitors. The company provides a dashboard to users that provides insights into where people are going on desktop and mobile.

 

SimilarWeb is recognized as the industry standard for measuring online behavior, and its proprietary technology aggregates hundreds of sources which is then coupled with advanced machine learning algorithms to understand digital activity. More than half of the Fortune 100 rely on SimilarWeb for digital insights, including companies like Walmart, P&G, Adidas, Google, and more.

 

SimilarWeb is backed by Viola Growth, ION Crossover Partners, Naspers, Saban Ventures, CE Ventures and others. The company raised $120M in a new round on Oct 27, 2020. This brings SimilarWeb's total funding to $232.2M to date. The company last valued at $800M after it had raised its Series F round in July 2017.

 

SimilarWeb has also acquired TapDog, Swayy and Quettra to date. The company's latest valuation was not disclosed.

 

 

  • Year founded: 2007
  • Funding Info: $232.2M over 5 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: Valued at $800M as of July 2017
  • City/Town: New York City
  • State: New York
  • Country: United States
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