Simbe Robotics

Simbe Robotics is a robotics startup that builds automation solutions for the retail industry.

Simbe is transforming retail operations through proprietary AI, computer vision, RFID, and edge computing technology that delivers greater visibility, more accurate data, and real-time insights — creating a better experience for shoppers and store teams alike.

Simbe Robotics was founded in 2014 by Brad Bogolea, Mirza Akbar Shah, & Jeff Gee. The company is headquartered in San Francisco, California.


Simbe’s comprehensive business intelligence solution is powered by Tally, the world's first fully autonomous in-store product auditing solution that traverses aisles to generate exact product location data and identify out-of-stock, misplaced, or mispriced products at more than 99% accuracy.


Simbe introduced Tally 3.0, the latest iteration of Tally and the most advanced autonomous inventory robot on the market. Advancements in camera systems, data capture, 2D and 3D imaging, and more have led to more refined ML and AI models that deliver higher quality data and deeper insights into store environments.


Simbe serviced 12 of the top 250 global retailers including BJ’s Wholesale, Schnucks Markets, SpartanNash, Wakefern, Carrefour and more. The platform has processed over 12B shelf photos, while analyzing over 5B products for on-shelf availability and price accuracy. Simbe has completed over 1.7M hours of fully autonomous data capture operations alongside store associates and customers.


Simbe Robotics is backed by Eclipse Ventures, Venrock, Future Shape, Valo Ventures, Activant Capital, and others. The company raised $28M in a Series B round on Jul 13, 2023. This brings Simbe's total funding to $54M to date.



  • Year founded: 2014
  • Funding Info: $54M over 3 Rounds of Funding (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: South San Francisco
  • State: California
  • Country: United States
Related businesses