Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers.

Signpost provides powerful marketing automation technology to local businesses to get better reviews and increase their revenue.

Signpost was founded in 2010 by Shaneal Manek, John Buchanan, & Stuart Wall. The company is headquartered in New York, New York with additional offices Austin, TX and Denver, CO.

Signpost envisions a world of local businesses, large and small, thriving through smart, relevant and lasting connections with customers.

Signpost's online presence management aims to help local businesses to update, verify, and enhance their business information on social and mobile listings such as Google+, Facebook, and Yelp. Their software builds customer profiles by capturing every email, phone call, and credit card transaction.

Signpost manages online interactions between businesses and their customers. Their software automates three steps in building customer relationships: online presence management, capturing customer information, and remarketing.

Signpost is backed by investors including Georgian Partners, HighBar Partners, Spark Capital, LAUNCH, & OpenView Venture Partners among others. The company raised $52M in it's latest funding of a "Series D" round on Jul 9, 2019. This brings Singpost's total funding to $88.6M to-date.


Signpost was named by Forbes as one of America's Most Promising Companies In both 2014 and 2015. In the Fall of 2014 and 2015 Signpost was ranked as a "Top Workplace" by The Austin American Statesman and Crain's New York.



  • Year founded: 2010
  • Funding Info: $88.6M in 7 Funding Rounds (Last Funding Type: Series D)
  • Yearly Revenue: $10M-$20M (2018)
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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