ShotTracker is a developer of sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency.

ShotTracker aims to improve the performance of competitive athletes who participate in team sports at all levels by bringing elite-level analytics to the masses.

ShotTracker was founded in 2013 by Bruce Ianni and Davyeon Ross. The company is headquartered in Merriam, Kansas.


ShotTracker brings elite-level real time analytics to the court. Its system delivers 70+ unique and completely autonomous basketball stats and insights to teams, broadcasters and game partners with sub-second latency.


ShotTracker's patented technology tracks data in three parts: a ShotTracker-enabled ball, sensors on players’ jerseys, and court sensors that map the court in 3D. Data is processed through a proprietary algorithm displayed on the ShotTracker app and dashboard and will also be integrated with Evertz cloud based live production solutions.


ShotTracker’s system is currently being utilized by 63 men’s and women’s college basketball programs spanning 12 conferences. Partners include Nike, Adidas, Under Armour, Spalding and Wilson.


ShotTracker is backed by Evertz Technologies Limited, Verizon Ventures, Ward.Ventures, Sovereign’s Capital, R/GA Ventures, IrishAngels and others. The company raised $11M in new round on Jan 15, 2021. This brings ShotTracker's total funding to $31M to date.



  • Year founded: 2013
  • Funding Info: $31M over 4 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Merriam
  • State: Kansas
  • Country: United States
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