Second Nature (formerly FilterEasy)

Second Nature, formerly known as FilterEasy, is a convenient home air filter subscription delivery service with a mission to make replacing air filters as convenient as possible.

Second Nature is helping people to remember to change the home’s air filter.

Second Nature was founded in 2012 by Thad Tarkington and Kevin Barry. The company is headquartered in Raleigh, North Carolina.


SecondNature's products is in the water filtration space, which includes filters for your refrigerator water. The product is focused on improving the taste, quality and clarity of the water, as well as filtering out harmful particles from local water systems.


Second Nature is backed by One Better Ventures, MANN+HUMMEL, IDEA Fund Partners, Multiplier Capital, Lead Edge Capital and others. The compan raised $16.4M in a Series C round on Mar 25, 2020. This brings Second Nature's total funding to $27.8M to date.



  • Year founded: 2012
  • Funding Info: $27.8M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Raleigh
  • State: North Carolina
  • Country: United States
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