Salsify is a leading commerce experience platform that helps brands win on the digital shelf.

Salsify empowers brand manufacturers to win on the digital shelf by delivering the commerce experiences consumers demand anywhere they choose to shop online.

Salsify was co-founded in 2012 by Jason Purcell, Jeremy Redburn and Rob Gonzalez. The company is headquartered in Boston, Massachusetts, with offices in Austin, Texas and Lisboa, Portugal.

Salsify is on a mission to help brands win on the Digital Shelf, and a rich ecosystem of partners is an integral ingredient of the Salsify commerce experience.

Salsify's CommerceXM platform combines powerful Product Experience Management capabilities (PIM, DAM, enhanced content and advanced workflow capabilities) with the ability to deliver and sell products across both retailer channels and direct channels such as marketplaces, social commerce and brand-owned sites.


Salsify CommerceXM, by integrating all the capabilities brands need to support and transact commerce experiences through one technology stack, enables brands to move faster than their competition to optimize every digital touchpoint for discovery, conversion, and brand affinity.


Salsify counts companies like Coca-Cola, Rubbermaid and Mars among its customers. In all, it has some 800 companies and brands on its books, with 225 of them pulling in more than $1 billion in revenues.


Salsify is backed by Warburg Pincus, Venrock, Matrix Partners, Greenspring Associates, Underscore VC, North Bridge and others. The company raised $155M in Series E round on Sep 23, 2020. This brings Salsify's total funding to $252.6M to date.



  • Year founded: 2012
  • Funding Info: $252.6M over 5 Rounds (Latest Funding Type: Series E)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Boston
  • State: Massachusetts
  • Country: United States
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