Rokt is the global leader in e-commerce marketing technology.
Rokt builds transformational industry technology to enable clients across B2C and B2B brands to leap ahead of their competition and enrich the customer experience by helping uncover opportunities in the Transaction Moment™.
Rokt was founded in 2012 in Sydney, the company now operates in the US, Canada, UK, France, Germany, Australia, New Zealand, Singapore, The Netherlands, and Japan.
Rokt has transformed e-commerce by identifying that when customers are buying online as a consumer or on behalf of a business, they increasingly expect more personalized and relevant experiences.
Rokt's proprietary technology unlocks the hidden potential in every single Transaction Moment™ enabling clients to stay ahead of their competition, iterate and learn faster, and deliver a more relevant customer experience.
Rokt’s customer data platform (CDP) enables us to personalize the action, offer, creative, and user journey using data such as past purchases, event type, demographics, and more, all of which deliver a better user experience.
Rokt solves complex e-commerce challenges for global clients including Live Nation, Staples, Groupon, GoDaddy, Expedia and Wells Fargo. The company's proprietary technology, machine learning and AI, unlocks value through relevancy and new revenue streams, by ensuring every step in an e-commerce transaction is the next best action for each individual customer.
Rokt is backed by TDM Growth Partners, Moelis Australia Asset Management, Lachlan Murdoch, Greg Roebuck, SquarePeg Capital, Time Inc and others. The company $48M from a "Series C" financing on Oct 30, 2019. This brings Rokt's total funding to $82M to date.