Reflektion is a software company that understands the individual intent and preferences of each customer and intelligently responds in real time.

Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes artificial intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including site search, product recommendations, category and landing pages, and email. 

Reflektion was founded by former Google engineer Amar Chokhawala in 2012. The company is headquartered in San Mateo, California with an additional office in Chicago, IL.

Reflektion's platform is used by Notable clients including The Walt Disney Company, Uniqlo, Gander Mountain, Godiva, and The Green Bay Packers. Published client results include Surfboard retailer O’Neill, which reported a 26% increase in conversion rate, 85% increase in user engagement, and 17% increase in average order size.

Reflektion is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, Clear Ventures, and Intel Capital.


Reflektion was named to CB Insights'​ prestigious AI 100 list for 2018. The company combines individual shopper insights, product intelligence, and AI to create more intimate and impactful commerce experiences.



  • Year founded: 2012
  • Funding Info: $42.8M in 5 funding rounds (Last Funding Type: Series B)
  • Yearly Revenue: $20M- $30M (2018)
  • Employee Size: 51-200
  • Business Valuation: Unknown
  • City/Town: San Mateo
  • State: California
  • Country: United States
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