Rainforest is Asia’s leading e-commerce brand aggregator that acquires and scales winning DTC e-commerce & Amazon FBA brands to build the modern consumer goods brand platform.
Rainforest's mission is to fulfil the potential of micro brands, growing brands with great products to delight customers worldwide.
Rainforest was founded in 2020 by Per-Ola Röst, JJ Chai, and Jason Tan. The company is headquartered in Singapore.
Rainforest looks for home goods, personal care or pet product FBA sellers that are currently doing about $5 million to $10 million in sales per year, and making a minimum 15% profit margin.
Rainforest buys mostly Asia-based Amazon brands and wants to become the e-commerce version of consumer goods conglomerate Newell Brands.
Rainforest has acquired over ten brands, including one from China for $3.6 million, marking its first foray into the country, and plans to triple its brand portfolio by the end of this year.
Rainforest is backed by Nordstar, Monk’s Hill Ventures, Canopy Tropics, Insignia Venture Partners, January Capital, Crossbeam Venture Partners, Amasia and Lo & Behold Group, and others. The company raised $45M in Series A round on Jun 20, 2022. This brings Rainforest's total funding to $101.5M to date.