Quit Genius

Quit Genius (Digital Therapeutics) is a digital therapeutics company that has built a tobacco and vaping cessation program.

Quit Genius is the first quit smoking app to deliver behavioral therapy that is personalized to you and scientifically proven to help you quit, for good!

Quit Genius was founded in 2017 by Yusuf Sherwani, Maroof Ahmed, and Sarim Siddiqui. The company is headquartered in San Francisco, California, with offices in New York and London.

Quit Genius is on a mission to empower people to quit their addictions and become the best version of themselves.

Quit Genius' flagship program is an all-in-one tobacco cessation/e-cigarette program that combines digital therapy, nicotine replacement therapy and wearable technology to deliver holistic support to smokers looking to quit.

The Quit Genius app helps users recognize when a negative thought or feeling pops up, and replace those triggering thoughts and emotions with more positive, healthier thoughts. This is done through various types of content, such as audio sessions, animated videos and interactive exercises.

Quit Genius also offers a device that can pair with the app to test users’ breath and help hold them accountable to their goal of quitting. Quit Genius has already made headway with its smoking and vaping products, and is going to use the funding to expand into other types of addiction, such as alcohol and opioid addiction.


Quit Genius is backed by Octopus Ventures, Y Combinator, Startup Health, Triple Point Ventures and others. The company raised $11M in a Series A round on Mar 18, 2020. This brings Quit Genius' total funding to $13.6M to date.



  • Year founded: 2017
  • Funding Info: $13.6M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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