Qualtrics is a privately held experience management company that makes sophisticated research simple and empowers users to capture customer, product, brand & employee experience insights in one place. It is a subscription software for collecting and analyzing data for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback.
Qualtrics makes sophisticated research simple and empowers users to capture customer, product, brand & employee experience insights in one place.
Qualtrics was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill. The company is co-headquartered in Provo, Utah and Seattle, Washington, in the United States. It also has presence in Dublin, Republic of Ireland, Sydney, Australia, Munich, Germany, Washington, D.C., United States, Dallas, Texas, United States.
Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands.
Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals. Qualtrics became the first employee management platform measuring employee experiences through key metrics powered by predictive intelligence.
Qualtrics is backed by Accel, Insight Venture Partners, and Sequoia Capital. The company has raised a total of $400M in funding to date. In Nov 2018, SAP acquired Qualtrics' for a staggering $8B. Qualtrics went public on Jan 28, 2021. The company raised $1.6B from the listing, with a IPO valuation of $15B.