Pupil is a spatial data company creating a 3D reconstruction and scene-understanding system that takes real-world spaces and makes them digital.

Pupil captures and publishes 3D information about real-world interiors on an industrial scale.

Pupil was founded in 2015 by James D. Marshall, Oliver Breach and David Mullett. The company is headquartered in London, London, United Kingdom.

Pupil combines its enterprise software and machine learning applications to ‘accurately measure the built world’ through its patent-pending digital twin technology.

Pupil's rigorous and documented reality capture process generates Pupil’s own volumetric and image-based spatial datasets. The complete chain of custody of all of our spatial data delivers value across the property transaction lifecycle and beyond.


Pupil's first brand, Spec, is working with industry-leading commercial asset managers to capture and deliver robust spatial datasets at scale, allowing them to optimise their portfolio and unlock its full potential value.


Pupil is backed by City Developments Limited, Rightmove along with leading European family offices, high net worth individuals and the managers of some of world’s largest Hedge Funds. The company raised €14.9M in a Series A round on Mar 20, 2020. This brings Pupil's total funding to €24.5M to date.



  • Year founded: 2015
  • Funding Info: €24.5M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: London
  • State: London
  • Country: United Kingdom
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