Pine Labs

Pine Labs is a merchant platform company that provides financing and last-mile retail transaction technology to merchants.

Pine Labs offers a merchant platform that includes technology and financial solutions for merchants to help them in increasing their revenue, reducing the cost and complexity of running business, and managing the risks involved.

Pine Labs was founded in 1998 by Lokvir Kapoor. The company is headquartered in Noida, Uttar Pradesh, India. Pine has presence in 3700 cities and towns across India and Malaysia. 15 major banks, seven financial services institutions and over 100 brands are currently a part of the Pine Labs’ platform.

Pine connects financial institutions and consumer brands to empower merchants to deliver value to their retail customers. Pine Labs and its technology platform power offline and online last-mile retail transactions, provide customer insights to merchants for targeted sales and offer risk-managed financial solutions for merchants’ business growth.

Pine has tied up over 150,000 merchants across India and South Asia where it provides payments and commerce solutions through PoS devices. Its Pay Later platform currently has 35 credit providers such as IDFC Capital First, Zest Money, ICICI Bank among others.


Pine's cloud-based platform powers over 3,30,000 point-of-sale terminals. Over 550 million digital transactions are processed over Pine Labs’ platforms every year, helping more than 100 million retail customers.


Pine has also shored up partnerships with retail brands such as Croma, Samsung, Apple among others to offer platform services for merchants.


Pine is backed by Mastercard, Lone Pine Capital, Sequoia India, Temasek, Paypal, Actis Capital, Altimeter Capital and others, The company raised around $75M in a new round on Dec 21, 2020. This brings Pine's total funding to $333.2M to date. The latest round valued Pine at over $2B post-money.



  • Year founded: 1998
  • Funding Info: $333.2M over 6 Rounds (Latest Funding Type: Corporate Round)
  • Yearly Revenue: $200M-$300M (2020)
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at $2B as of Dec 21, 2020
  • City/Town: Noida
  • State: Uttar Pradesh
  • Country: India
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