Pine Labs

Pine Labs is a merchant platform company that provides financing and last-mile retail transaction technology to merchants.

Pine offers a merchant platform that includes technology and financial solutions for merchants to help them in increasing their revenue, reducing the cost and complexity of running business, and managing the risks involved.

Pine Labs was founded in 1998 by Lokvir Kapoor. The company is headquartered in Noida, Uttar Pradesh, India. Pine has presence in 3700 cities and towns across India and Malaysia. 


Pine and its technology platform power offline and online last-mile retail transactions, provide customer insights to merchants for targeted sales and offer risk-managed financial solutions for merchants’ business growth.


Pine serves over 6 million consumers at more than 40,000 merchants that can now access the Fave app. The company has a presence in India, South East Asia, and the Middle East. Its Pay Later platform currently has 35 credit providers such as IDFC Capital First, Zest Money, ICICI Bank among others.


Pine's cloud-based platform powers over 3,30,000 point-of-sale terminals. Over 550 million digital transactions are processed over Pine’s platforms every year, helping more than 100 million retail customers.


Pine has also shored up partnerships with retail brands such as Croma, Samsung, Apple among others to offer platform services for merchants.


Pine is backed by Fidelity Management, BlackRock, Mastercard, Lone Pine Capital, Sequoia India, Temasek, Paypal, Alpha Wave, Baron Capital Group, SBI, Altimeter Capital, Vitruvian Partners, and others, The company raised $50M in new financing on Mar 29, 2022. This brings Pine's total funding to $1.05B to date. The latest round valued the company at a $5B post-money.



  • Year founded: 1998
  • Funding Info: $1.04B+ over 11 Rounds (Latest Funding Type: Private Equity)
  • Yearly Revenue: $200M-$300M (2020)
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at over $5B as of Mar 29, 2022
  • City/Town: Noida
  • State: Uttar Pradesh
  • Country: India
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