Pine Labs

Pine Labs is a merchant platform company that provides financing and last-mile retail transaction technology to merchants.

Pine Labs offers a merchant platform that includes technology and financial solutions for merchants to help them in increasing their revenue, reducing the cost and complexity of running business, and managing the risks involved.

Pine Labs was founded in 1998 by Lokvir Kapoor. The company is headquartered in Noida, Uttar Pradesh, India. Pine has presence in 3700 cities and towns across India and Malaysia. 


Pine and its technology platform power offline and online last-mile retail transactions, provide customer insights to merchants for targeted sales and offer risk-managed financial solutions for merchants’ business growth.


Pine serves over 6 million consumers at more than 40,000 merchants that can now access the Fave app. The company has a presence in India, South East Asia, and the Middle East. Its Pay Later platform currently has 35 credit providers such as IDFC Capital First, Zest Money, ICICI Bank among others.


Pine's cloud-based platform powers over 3,30,000 point-of-sale terminals. Over 550 million digital transactions are processed over Pine’s platforms every year, helping more than 100 million retail customers.


Pine has also shored up partnerships with retail brands such as Croma, Samsung, Apple among others to offer platform services for merchants.


Pine is backed by Fidelity Management, BlackRock, Mastercard, Lone Pine Capital, Sequoia India, Temasek, Paypal, Baron Capital Group, Altimeter Capital and others, The company closed a $100M in a new round on Sep 16, 2021. This brings Pine's total funding to $838.2M to date. Pine was valued at $3.5B from the previous financing raised in Jul 2021.



  • Year founded: 1998
  • Funding Info: $838.2M over 8 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: $200M-$300M (2020)
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at $3.5B as of July 06, 2021
  • City/Town: Noida
  • State: Uttar Pradesh
  • Country: India
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