PHLUR is a digital-first fragrance company that's completely reimagining how customers buy, wear and learn about scent.

Phlur is one of just a handful of companies shaking up a corner of the retail industry that hasn’t changed much in recent years.

PHLUR was founded in 2015 by Eric Korman & Cynthia Korman and is based Austin, Texas.

PHLUR provides complete transparency into its ingredients and processes, using an intentional balance of materials derived from botany and from the lab, to create stunning scents that are safer for skin, and safer the planet. 

PHLUR offers customers fine fragrances, body care, candles, and recently launched a line of natural deodorants under the brand Explore Naturals.


PHLUR is backed by Symrise Inc, Next Coast Ventures, & Belcorp. Thhe company has raised a total of $16.7M in funding to date.



  • Year founded: 2015
  • Funding Info: $16.7M over 4 Rounds of Funding (Last Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Austin
  • State: Texas
  • Country: United States
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