Persado

Persado is an AI platform that unlocks a lever of value creation using the right choice of words for all customer interactions across the enterprise.

Persado is reinventing digital marketing creative by applying mathematical certainty to the words we use in marketing communications.

Persado was founded in 2012 by Alex Vratskides, Assaf Baciu and Guy Krief. The company is based in New York, New York, with offices in San Francisco, California; Chicago, Illinois; Rome and Milan, Italy; Neo Irakleio, Greece; and London, United Kingdom.

 

Persado's marketing language cloud enables marketers to identify the language and emotions that resonate with consumers to increase engagement and build relationships. It offers its solutions to companies in retail and e-commerce, financial services, travel, and telecom industries. By unlocking the power of words, companies win every customer moment, experiencing dramatic new levels of brand engagement and revenue performance. 

 

Persado is empowering companies to break out of this “confidence crisis” by shifting digital creative from subjective “guesswork” to science. Leading global brands, including Chase, Humana, William Sonoma, American Express, Vodafone, Dell, Microsoft, Mr. Cooper, and Verizon rely on Persado to generate content in a dramatically new way to unlock the value of messaging and emotionally engage consumers.

 

Persado is backed by Bain Capital Ventures, Goldman Sachs, American Express Ventures, Citi Ventures, StarVest Partners and others. The company has raised a total of $66M in funding to date.

 

 

  • Year founded: 2012
  • Funding Info: $66M over 3 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $290M as of Apr 5, 2016
  • City/Town: New York
  • State: New York
  • Country: United States
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