Pendo is a product cloud that helps digital product teams and application owners deliver software experiences that users love.

Pendo is on a mission to improve the world’s experiences with software.

Pendo was founded in 2013 by Todd Olson, Erika Troan, Eric Boduch, & Rahul Jain. The company is headquartered in Raleigh, North Carolina, with offices in San Francisco, CA; New York City, New York; London, UK; Sheffield, UK and Israel.

Pendo combines powerful product usage analytics with user guidance, communication, feedback, and planning tools to offer the most complete integrated platform for digital product teams.

Pendo tracks 1.5 billion user actions a day, and improves the product experience for 80 million users every month. Pendo is also the producer of ProductCraft, a destination editorial site with insights by and for product leaders; and Pendomonium, a premier product conference.

Pendo's product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources.

Pendo has over 1100 customers, from the world's leading software companies and digital enterprises, including Verizon, LabCorp, BMC, Coupa, Okta, Salesforce, & Zendesk among many others.


Pendo is backed by Sapphire Ventures, General Atlantic and Tiger Global, Battery Ventures, Meritech Capital, FirstMark, Geodesic Capital, and Cross Creek. The company raised $100M from a "Series E" financing on Oct 17, 2019. The latest round brings Pendo's total funding to $206M to date.


Pendo has received a $1B valuation from the latest "Series E" financing on Oct 17, 2019. Which makes them the newest startup from North Carolina to become a unicorn.


Pendo was named to Forbes' Cloud 100 list (2018 & 2019) for the second year in a row, and Inc. named Pendo number 73 on the Inc. 5,000. Glassdoor named them the "Best Private Cloud Company to Work For (2019)".



  • Year founded: 2013
  • Funding Info: $206M over 7 Rounds (Latest Funding Type: Series E)
  • Yearly Revenue: $200M-$500M (2019)
  • Employee Size: 201-500
  • Business Valuation: Valued at $1B as of Oct 19, 2019
  • City/Town: Raleigh
  • State: North Carolina
  • Country: United States
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