Parsyl is a supply chain data platform that helps shippers and insurers understand the quality conditions of sensitive and perishable products as they move through the supply chain, from the first mile to the last.

Parsyl combines its proprietary sensing hardware with unprecedented predictive analytics to improve the safety and performance of the products we rely on.

Parsyl was founded in 2017 by Ben Hubbard, Alex Haar & Mike Linton and is based in Denver, Colorado.

The Parsyl platform includes its family of proprietary, low cost Trek multi-sensing hardware devices, a mobile application and gateway, and a web platform that combines sensor readings with external data to offer interactive shipment visualizations and aggregated insights.

Parsyl's flagship product ColdCover™, a suite of connected cargo insurance products for perishable goods powered by its IoT data platform. As the only integrated supply chain visibility and cargo insurance solution, Parsyl has created a data-driven insurance offering that is simple, transparent and fast, including the industry’s first and only parametric spoilage policy, protecting against losses due to temperature.


Parsyl is able to assess risk and process claims quickly by using its data to understand exactly what happened to goods at any point in the supply chain. Parsyl automatically analyzes data and informs customers of temperature breaches. When issues occur, payment is made in 72 hours, giving shippers the cash they need to bounce back from a loss.


Parsyl is backed by Ascot Group, GLP, McGill and Partners and others. The company raised $15M in a Series A round on April 15, 2020. This brings Parsyl's total funding to $19.3M to date.



  • Year founded: 2017
  • Funding Info: $19.3M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: $5M-$10M (2019)
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Denver
  • State: Colorado
  • Country: United States
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