ownerIQ is a media technology company that provides online advertising solutions and marketing channels for brands, retailers, and manufacturers.

ownerIQ is focused on leading the data market’s evolution towards transparency, relevancy and choice.

ownerIQ was founded in 2007, by Jay Habegger, Doug Shattuck, Eric Mabley, Chris Back and Connie Johnson. The company is headquartered in Boston with offices in New York City, Chicago, San Francisco, Seattle and Toronto.

ownerIQ brings the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace.

 ownerIQ's Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. 


In 2017 ownerIQ was named to the the Inc. 5000, received Digiday’s Signal Award for Best Data Management Platform and was recognized by The Boston Business Journal as one of the 50 Fastest Growing Private Companies.


ownerIQ's investors include CVP, Longworth Venture Partners, Atlas Venture, and Kepha Partners among others. The company has acquired DiJiPOP in Jan 24, 2012.



  • Year founded: 2007
  • Funding Info: $49.9M in 9 funding Rounds (Last funding type: Venture - Series Unknown)- It has also acquired DiJiPOP in Jan 24, 2012.
  • Yearly Revenue: $50M-$1000M (2018)
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Boston
  • State: Massachusetts
  • Country: United States
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