Overproof is a Software as a Service (SaaS) business intelligence company that helps customers in the beverage alcohol industry create, execute and analyze winning brand strategies.
Overproof is on a mission to level the playing field in the beverage alcohol industry.
Overproof was founded in 2018 by Marc De Kuyper. The company is headquartered in Miami, Florida.
Overproof's commercial planning and brand management platform gives customers access to data, insights, methodologies, networks and tools that help build business success.
Overproof's products include Overproof CPF (Commercial Planning Framework) and the Overproof mobile app that empowers field teams with goal-tracking capabilities, menu and bar analytics. It uses prescriptive analytics that focus on patterns in historical data and use various statistical models to predict future behaviors, the Overproof Score gives customers a real-time success probability for any brand and venue combination.
Overproof's database includes more than 1.5 million on- and off-premise venues, with 30+ key proprietary datapoints on each, such as menu insights, tasting conversion insights, and competitor supplier and distributor presence.
Overproof raised $1.25M in its fourth round of seed funding on April 19, 2020. This brings Overproof's total funding to $4M to date.