Oribi is a no-code marketing analytics tool that is disrupting the Analytics industry - by providing actionable insights instead of 'more data'​, millions of companies gain access to a field that was so far only available to a small segment.

Oribi is the first and only company dedicated to building an AI-based technology that can help any business of any size become completely data-driven.

Oribi was founded in 2015 in Israel by Iris Shoor. The company is headquartered in Wilmington, Delaware and Israel.

Oribi is vying for a market that is dominated by Google Analytics, with the promise of clear, data-driven insights without the need to involve developers at any stage of the process.

Oribi uses AI to automatically identify, group, and tag all the various events (e.g. click, scroll, or log-in) visitors carry out and creates segments. Oribi can also be used to export information it has collected to other marketing tools (e.g. Facebook), customer relationship management (CRM) systems, and email management systems.


Oribi lets users generate reports to share with managers or anyone else in the team, which can be customized to include logos, different colors and layouts. They can also be scheduled to publish and share automatically on a daily, weekly, or monthly basis.


Oribi is backed by Sequoia, Ibex, TLV Partners, S-Capital, MoreTech and others. The company raised $15.5M in a Series B round on Feb 17, 2021. This brings Oribi's total funding to $27.9M to date.



  • Year founded: 2015
  • Funding Info: $27.9M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Wilmington
  • State: Delaware
  • Country: United States
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