Ometria is an "AI-powered" customer marketing platform that enables retailers to send personalised, relevant marketing messages throughout the customer lifecycle.

Ometria's mission is to help retailers create marketing experiences their customers will love.

Ometria was founded in 2013 by Ivan Mazour, Djalal Lougouev, James Dunford Wood & Alastair James and is based in London, United Kingdom.

Ometria's platform powers the marketing of hundreds of smart retailers - from the world’s fastest growing retail brands to established high street names.

Ometria is built specifically for retail marketers. We solve retail-specific customer marketing challenges, and that’s the way it’s going to stay. With AI-powered customer intelligence and a cross-channel marketing platform, Ometria brings together everything you need for effective retention marketing.

Ometria brings together data from all touchpoints to build a comprehensive profile of each customer. Its platform uses machine learning to analyse customer behaviour and provide insights that are directly actionable within the platform. Ometria’s campaign builder enables you to create personalised marketing experiences across relevant touchpoints.

Ometria has a client base of 200 retailers, including Hotel Chocolat, Fred Perry, and


Ometeria is backed by Octopus Ventures, Sonae IM, Summit Action, Samos and Adjuvo, as well as few early angel investors. The company raised $21M from its latest "Series B" financing on Sep 23, 2019. This new round brings Ometeria's total funding to $43M to date.



  • Year founded: 2013
  • Funding Info: $43M over 5 Rounds of Funding (Last Funding Type: Series B)
  • Yearly Revenue: $5M-$10M (2018)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: London
  • State: London
  • Country: United Kingdom
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