Nudge Rewards

Nudge Rewards provides a mobile solution for retail, foodservice, and hospitality brands looking to improve frontline team performance.

Nudge Rewards' mobile solution is designed to engage, educate and reward frontline managers and employees to improve team performance and increase profitability.

Nudge Rewards was founded in 2012 by Dessy Daskalov, Jordan Ekers, & Lindsey Goodchild and is based in Toronto, Ontario, Canada.

Nudge helps brands empower their frontline employees by providing the right tools, knowledge, and support to do great work. With their campaign builder, reporting dashboard, and employee app, you’ll have everything you need to transform employee engagement across your business.

Nudge offers a truly unprecedented way of impacting key business drivers, while maximizing the performance potential of an underserved workforce. Its customers include global brands such as Rogers Communications, Compass Group, Golf Town, Samsung and Choice Hotels.


Nudge Rewards's investors include Brightspark Ventures, Jump Capital, Generation Ventures, & StandUp Ventures among others. The company raised $9.3M in it's latest funding of a "Series B" round on Aug 16, 2019. This brings Nudge Rewards' total funding to $16.1M to-date.



  • Year founded: 2012
  • Funding Info: $16.1M in 6 Funding Rounds (Last Funding Type: Series B)
  • Yearly Revenue: $1M-$2M (2018)
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Toronto
  • State: Ontario
  • Country: Canada
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