NovuHealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance.

NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise.

NovuHealth was founded in 2010 by Tom Wicka, John Wicka, & Jim Wicka and is based in Minneapolis, Minnesota.

NovuHealth designs personalized member engagement programs for better health—and better plan performance.

NovuHealth has worked with nearly 40 health plans and served more than 25 million consumers across all 50 states.


NovuHealth is determined to design and deliver health tools to consumers through their insurance company, believing this to be the most powerful way to affect industry-wide change while driving better health engagement and plan performance.


NovuHealth is backed by SSM Partners & Noro-Moseley Partners.



  • Year founded: 2010
  • Funding Info: $20M in 1 Funding Round (Funding Type: Private Equity)
  • Yearly Revenue: $36.5M (2018)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Minneapolis
  • State: Minnesota
  • Country: United States
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