NJOY is an electronic cigarette brand that aims to replace traditional tobacco products.

NJOY offers a variety of e-cigs, vaporizer kits and e-liquids that have been designed and engineered to deliver a satisfying experience.

NJOY was founded in 2006 & is based in Scottsdale, Arizona with an additional office in New York, New York.

NJOY is driven in its mission and commitment to improve the lives of adult smokers.

NJOY products are sold in all 50 states in the United States. In 2017, NJOY acquired the assets of NJOY, Inc., one of the first companies to sell e-cigarettes.


NJOY is backed by Morgan Stanley, Velos Partners, Brookide Capita, Causes and others. 


NJOY was valued at $1B during its "Private Equity" funding of a $70M in Feb 28, 2014.



  • Year founded: 2006
  • Funding Info: $248.7M in 5 Funding Rounds (Last Funding Type: Venture- Series Unknown)
  • Yearly Revenue: $20M-$50M (2018)
  • Employee Size: 51-200
  • Business Valuation: Valued at $1B as of Feb 28, 2014
  • City/Town: Scottsdale
  • State: Arizona
  • Country: United States
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