, formerly known as College Prowler, is the leading school search platform connecting people to the perfect K-12 school or college.

Niche helps you discover the schools, companies, and neighborhoods that are right for you.

Niche was founded in August 2002 by Luke Skurman and Joey Rahimi. The company is headquartered in Pittsburgh, Pennsylvania.

Niche's mission is to make researching and enrolling in schools easy, transparent, and free.

Niche currently has over 1,400 school clients including Carnegie Mellon University, Harvard Westlake School, Boston University and Combining the best of both qualitative and quantitative student experience data and comprehensive academic statistics, Niche is transforming how prospective students and parents discover best-fit education options.


Niche's website and native app include over 130,000 in-depth profiles on colleges and schools, over 140 million reviews and ratings from students, parents and alumni, providing powerful user search tools and resources to use during the school selection process.


Niche is backed by Allen & Company LLC, Radian Capital, Salesforce Ventures, Tim Armstrong and others. The company raised $35M in a Series C round on April 29, 2020. This brings Niche's total funding to $44.3M to date.



  • Year founded: 2002
  • Funding Info: $44.3M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Pittsburgh
  • State: Pennsylvania
  • Country: United States
Related businesses